Search Engine Optimisation
Exclusively for Law Firm Websites
Search Engine Optimisation
The Internet is by far the most convenient and resourceful source for consumers to research and compare legal services today with 76% of people that purchased legal services used the internet to find a lawyer.
Being found online is crucial for the growth and success of nearly all businesses, including law firms.
Although search engines have become very sophisticated, they still can’t see and understand a web page the same way a human does. Search engine optimisation helps the search engines figure out what each page, post, and piece of content is about, and how it may be useful for users.
At Active Legal Media each web page, blog post and piece of marketing content we create is optimised for relevant and targeted keywords and set-up in a way that is very easy for the search engines to see.
SEO is a marketing discipline focused on growing your website’s visibility by non-paid search engine results, to improve rankings, drive traffic, and increase awareness in search engines.
The basics of Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the method of improving the ranking of a website in the search results of engines like Google, Bing, and Yahoo. Improved ranking increases the number of visitors or ‘traffic’ to the website.
Part of the SEO methodology is writing content that matched what the target reader is searching for. This means using key phrases that a prospective client would type into the search bar. However, it is not an effective strategy to stuff content with keywords with the goal of manipulating search engines.
There are many factors that can help your SEO. These include, but are not limited to:
- Routinely updated quality content
- Having an organized, user-friendly framework to your website
- Having title tags and meta descriptions
- Other credible sources on the internet link back to your website
- Driving traffic to your website
Keep in mind that SEO is not an on and off switch, but instead improves based on a number of factors and requires ongoing attention and investment.
How much search engine optimisation will you do on my site?
Your website is created on WordPress and uses a SEO (Search Engine Optimization) friendly framework. We also perform basic law and location SEO on your website. This includes assigning the correct title tags and text descriptions.
We believe that enriched content is a strong way to build traffic to your website and attract clients. For this reason we provide you with access to our library of content, for specific areas of law, written with your clients and search engines in mind.
We also provide you with a website content review tool, which looks over your website and indicates how unique your content is compared to other law firm websites. The more unique and personalized your content is, the higher search engines will rank your website.
Regular website visitors also increase your website search engine rankings so creating your website to be more than just an online brochure, but an interactive and useful tool for your prospective and current clients will improve your SEO. Our partner add-ons and website extensions can help you transform your website and promote repeat traffic.
If you find difficulty in writing your content, Active Legal Media has partners who can help.