Search Engine Optimisation


Web Page SEO Checklist

You should be regularly publishing new web pages and/or blog posts on your firm’s website. However when doing so, it’s important to focus on creating content that is relevant and useful to your target audience and compels readers to take action in some measurable way.

While all content should be created for your target audience first and foremost, it won’t do any good if the content is “invisible” and cannot be found by your target market or the search engines.

Our Web Page SEO Checklist is designed to improve your firm’s visibility with Search Engines:

Page Keyword Focus

The web page should focus on one keyword phrase. Checkout Google AdWords Keyword Planner and choose the keywords with the highest local searches.

Page URL

Make sure the web page’s URL is SEO friendly and includes the target keyword phrase. Use all lower case letters, no spaces, and hyphens between words (example: web-page-seo-checklist).

Title Tag

The page’s title tag is one of the most important SEO items in this list. More weight is given to the words in the beginning of the title tag. Include the target keyword phrase first and keep the title tag to 70 characters or less.

Description Tag

The description tag should also include the target keyword phrase. This is the text which appears in search results under the page title and should be focused on compelling searchers to click on your link.

Heading Tags

Heading tags (namely: H1, H2, H3, etc.) help search engines decipher what’s important on a web page. Make sure to include the target keyword phrase in your heading tags.


For image file names we advise no spaces, all lower-case, with hyphens between words. ALT tags, and captions should all include the target keyword phrase. The time it takes for the web page to load is also a key factor in how the page gets ranked. Large images can have a dramatic and adverse effect on a page’s file size. Make sure to optimize all images so they load quickly.

High Quality Content

The content on the page should include approximately 400 words, be original, and relevant to the pages on the rest of the website. Emphasize the target keyword phrase throughout the content (a good rule of thumb is to include the keyword phrase 5-10 times) and include it in the first paragraph, bold text, lists, etc.


If you are targeting a specific geographic location, make sure to include this information in the content (example: “To learn more about how you can increase your company’s visibility online throughout the Melbourne Metro area, contact us…” OR “Areas we serve include: Perth, Fremantle, etc.”)


Include links to other / similar content on your website and use descriptive text for these links. The goal is to keep visitors on the site as long as possible. Visit length, number of pages viewed, and time spent on each page are all factors which can influence your search engine ranking. Linking to external websites with high authority and popularity is also a good SEO tactic.

Social Signals

Provide social share buttons on each web page so visitors can easily share the content with their social networks. These social signals are important and let the search engines know which content on the Web is valuable and should be ranked higher than other, less valuable content.

Mobile Version

Many of your site’s visitors will be using mobile devices when seeking out firms like yours online. Make sure the web page displays well and is optimized for mobile devices.

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