Law Firm Branding & Logo Design

[Subheading]

We design amazing custom logos

Imagine having a distinct visual brand that people instantly recognise and associate with your law firm. A quick, eye-catching way to communicate who you are and what you do, across multiple platforms.

This is what a good logo can do for your law firm.

We can help you improve your existing logo or create a new one from scratch.

Either way, we combine your law firm’s unique identity with time-tested design principles to create a logo that truly represents you.

Branding & Logo

A well-designed logo and an identity system can put your law firm far above the competition, especially when combined with a strong marketing program.

Branding is not optional. Every law firm and lawyer has a brand. But the vast majority of law firms and lawyers spend little or no time thinking about their brand. Law firms should be taking into consideration their visual impact for when a consumer first comes across them.

Simply put: it’s impossible to differentiate your firm from another when your potential clients don’t notice you.

 

9 Reasons why your Law Firm needs a logo

Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials, law firms are no different. Rarely explained though are the reasons behind this advice.

Below are nine benefits of a professionally designed logo and identity system:

  1. To stand out in your field.
  2. To look “bigger” and “established.”
  3. To attract more clients. Some clients look for a well-defined firm and “look and feel” may be one of their criteria for making a purchasing decision.
  4. To convey that you are reputable. A logo and professionally-printed materials show that you are committed to both your business and to your clients.
  5. To give clients a sense of stability. You may not have been in business “since 1988,” but if you have invested in your identity, you are more likely to remain firm and relevant in the eyes of your customers. It goes a long way toward building that all-important “trust.”
  6. To be more memorable. Forty percent of people better remember what they see than what they hear or read. So to have graphics associated with your law firm and to keep those graphics consistent makes you more likely to be at the forefront of potential clients’ minds when they need your services.
  7. To explain your law firm name. If your law firm name contains a little-known word or an acronym, the logo can give visual clues to its meaning.
  8. To endear your firm name to your clients. A difficult-to-pronounce or hard-to-remember law firm name makes it challenging for clients to hire you. When potential clients need your services, they may not recall a tricky name. But if you reinforce the name with interesting, compelling graphics, they are more likely to remember you, pick up the phone, and hire you.
  9. To differentiate you from your competition. A well-designed logo can have many subtle meanings and can begin to tell the story of how you do business, including the special practices that make you stand apart from the competition.

Developing Your Law Firm's Logo

Advertising agencies have traditionally been the source for logo development. But online logo development is a better choice for many small businesses. With ad agencies, the logo is comparable to a side dish served as part of a comprehensive advertising campaign meal. But with an online logo design service, the logo is the entrée. This is because the ad agency model is based on repeat business. For that reason, doing a one-time logo project for a small business is not generally something most ad agencies are interested in doing. And if they do take on your job, you will pay handsomely. Read more about the Importance of a Logo and Marketing Materials. If you need a logo as part of a larger branding and corporate identity campaign, then an ad agency is the right choice. They can take you from start to finish in the process: from logo and tagline development to tweaking your advertising campaign as results begin to come in. When you hire an ad agency, they will usually assign an account manager to work with you and act as a go-between with the designer working on your project. You can expect to pay between $2,000 and $10,000 for the account service and design work during the logo development stage. But if you just need a logo and not an entire campaign, an online logo company is a better alternative. What If Your Company Doesn’t Have a Logo Yet? With an online service, you will complete an in-depth questionnaire that the designer will use to determine how your logo will be used: on business cards, building signage, trucks, or your Web site (or all of the above). Some companies, such as LogoWorks, assign multiple designers to each project to ensure that you receive a variety of logo concepts. The questionnaire will also tell the designers just who your customers are, what color preferences you have, and what things you absolutely don’t want your logo to include. Prices for online logo development generally range from $200 to $500.

Connecting your website to a new domain after re-branding

Google search results
When changing your website’s primary domain, it will take time for Google’s robots to pick up on the change. This means Google search results may still show links to your old website. It will take time for these to disappear and for your new websites address to replace them. To help with this, we recommend keeping your old domain name connected to your website as a secondary domain. This means if someone were to click on a link to your old website, they will be redirected to your new web address.

Changing logo

Does your rebrand come with a new logo? We can update this for you if you email us through an attachment of your logo.

Want an amazing custom logo? We can help you improve your existing logo or create a new one from scratch. Check out our custom logo design options, https://Active LegalMedia.com/logo-design-for-law-firms/

What do I need to do?

First, you will need to register your new domain, then reach out to Active LegalMedia so that we can assist.

Your domain records will need to be updated. We can either liaise with your IT support or if you provide login details for your domain host we may be able to take care of the updates for you.

Slide 1 Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tincidunt mollis ante non volutpat. Nam consequat diam nec leo rutrum tempus.

Slide 2 Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tincidunt mollis ante non volutpat. Nam consequat diam nec leo rutrum tempus.

Slide 3 Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tincidunt mollis ante non volutpat. Nam consequat diam nec leo rutrum tempus.

SMALL HEADER

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tincidunt mollis ante non volutpat. Nam consequat diam nec leo rutrum tempus. Nulla accumsan eros nec sem tempus scelerisque. Morbi tincidunt risus magna, posuere lobortis felis. Donec at vehicula risus. Cras vel sollicitudin ipsum. Etiam tincidunt placerat enim, a rhoncus eros ut.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tincidunt mollis ante non volutpat. Nam consequat diam nec leo rutrum tempus. Nulla accumsan eros nec sem tempus scelerisque. Morbi tincidunt risus magna, posuere lobortis felis.

Donec at vehicula risus. Cras vel sollicitudin ipsum. Etiam tincidunt placerat enim, a rhoncus eros ut. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tincidunt mollis ante non volutpat. Nam consequat diam nec leo rutrum tempus.

Subscribe to our Newsletter

If your law firm wants more work or better work, sign up for our free marketing tips and practical suggestions.

Please Contact Me About

Website Development Services

Thank you. We will be in touch with you soon!

Please Contact Me

About Your Website Development Services

Thank you. We will be in touch with you soon!

Website Improvement Guide

Register here to receive the guide and improve your website

Thank you. We will be in touch with you soon!